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We had just met and couldn't resist the photo op!

We had just met and couldn’t resist the photo op!

It has been sometime since Patricia and I got together. And there have been a lot of changes over the years. We have changed businesses at least a few times, but we have always been in sales or sales related jobs. We have lived in New Jersey a few times, Atlanta, Jacksonville, and now in Mount Pleasant, SC, just east of the Cooper River from Charleston, SC. Hair styles have come and gone, and so has facial hair…Mark’s!

We are still here!

We are still here!

After more than 25 personal real estate transactions we learned about the good, the bad and the ugly parts of real estate transactions! There are many stories to be told about some of the houses we bought, the ones we didn’t, and the ones we shouldn’t have. We learned about real estate agents from personal experience and what makes one better than another. And we learned why some agents always have loyal clients and others are always looking for new clients for their next transaction! When we made the decision to enter the business, we knew that we wanted to be the ones with loyal clients who would always refer their friends to us for their real estate needs.

Our business has done well and we are very thankful to our many clients who trusted us so much with their transaction that they trust that we will treat their family and friends with the same way. It is a great time in real estate and Mark and Patricia Fuchs Team Up for Success with our clients as we have for these many years!

You can find us on Facebook – https://www.facebook.com/markandpatriciafuchs

Or on G+ – https://plus.google.com/u/0/b/111132605790196120000/111132605790196120000/posts

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A small maze.

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I just read a post on Ronnie Bartles blog (http://www.bartlesandassociates.com/bartlebys-blog/2011/7/10/do-i-know-you.html) about the saga of Coco and her fiancée, first time home buyers. It made me stop and think about how things have changed over the past couple of years. Coco is not alone in her angst and customer service has all but disappeared. But there is hope!

My wife, Patricia, and I are Realtor*s and have helped a number of first time home buyers, and seasoned home buyers and sellers navigate through the real estate maze that is a fact of today’s market. We haven’t done this alone. We have a select group of service providers, that have mastered the maze, and we recommend them to our clients. As a team, we help our clients through the maze and bureaucratic red tape. No real estate transaction today is without stress, but we Team Up for Success and reduce the stress for our clients.

There should never be a reason for a home buyer to have to change agents, or home inspectors on any real estate transaction and then lose the deal after all is said an done. We cannot change the bureaucracy involved with bank owned homes, or short sales. But we can make sure that all the t’s are crossed and all the i’s are dotted. Team Up for Success is not just a slogan, it is how we approach our profession. If you have real estate needs, buying or selling, first timers or seasoned veterans, test us out! We want to Team Up for Success with you!

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Visit houselogic.com for more articles like this.

Copyright 2011 NATIONAL ASSOCIATION OF REALTORS®

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Creating business connections is one of the best ways to build your business. For years business owners and sales people have looked for ways to make business connections that turn into lead generators. The Rotary Club and Chamber of Commerce came into existence as a way to create business connection. Even fraternal groups offer a means for business to connect with one another to generate sales. More recently, lead generation groups have become popular. Meeting once a month or once a week, these groups are interested in sharing leads with each other to stimulate commerce.

Times are changing and the pace of business is faster than ever. People hardly have time to get to client meetings, much less Rotary Club or Chamber meetings. We are attached by cellphones and are using Social Media in ways that are changing the way business is done and introduces a new way for creating business connections. Ellen Stebbins and Glenn Sojourner are re-imagining how to use Social Media in creating business connections with The Lowcountry Business Network (LBN). LBN is an adaptation of the old business connections model using the meeting places of today, those Social Media sites on the internet, in place of the conference rooms and diners of the past.

Ellen and Glenn started LBN in September, 2010. The network is growing and developing new strategies for the benefit of its members. Once monthly gatherings serve in place of weekly meetings. These gatherings include training and social networking, so they offer a bridge between the old model and what is evolving as the new model. Rather than focus on lead generation, members are encouraged to promote their fellow member’s businesses to their own social network. A tweet, a few well placed words on Facebook, or a connection in LinkedIn can go a long way to generate interest that turns into sales.

My business is being helped through affiliation with LBN. Exposing Dunes Properties Vacation Rental on IOP and Folly Beach to a wider audience will increase the number of vacation rentals at a very small cost to Dunes Properties. It can do the same for your business. Check out their new website http://www.thelowcountrybusinessnetwork.com/idevaffiliate/index.php to get more information about memberships an getting started with LBN. You might create the business connection that will move you to a new plateau!

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I did a little research this past week on the real estate market in Mt. Pleasant and learned a couple of interesting things about the Mt. Pleasant real estate market. In the local multiple Listing Service (MLS) Mt. Pleasant real estate is in two sections; properties south of Hwy 41, and properties north of Hwy 41.

The total number of homes listed for sale in all of Mt. Pleasant (both parts of MLS and both attached and detached homes) is 1159. This is a moving target, so the numbers will be different slightly this week. Of those homes listed there are 264 that are listed as contingent, meaning their under contract but area in the process of clearing those contingencies. Of these, some may not clear all contingencies and will return to the active status.  The numbers show about 18.6% of the listed homes for sale in both sections of Mt. Pleasant are under contract.

A Mt. Pleasant detached home

Looking at the Median Prices provides some additional information that can be telling. For the area north of 41, the Median Price for all homes listed is $450,000, while the Median Price for the homes that are contingent is $315,000. A difference of $135,000 below the Median Price for all Listed detach homes. For homes listed in the south area below 41 the Median Price is $469,950, while the Median Price for the homes that are contingent is $372,500. A difference of $97,450 below the Median Price for all listed homes.

Attached homes have a lower Median Price, but show a similar trend. In the north area above 43, Median Price is $212,200 while the Median Price of contingent homes is $199,000. In the south area Median Prices for all listed homes is $229,945 while the Median Price for contingent homes is $156,500.

Some attached homes in Mt. Pleasant.

In all cases, the Median Prices show that the homes under contingencies have Median Prices well below the Median Price for all listed homes, both attached and detached. Since these homes are active contingent, the Median Price reflects the listed price at the time the home was classified as active contingent in MLS. The actual price paid is not reflected in any of these numbers.

The take away is that in this market, homes need to be price aggressively or buyers will look to properties that are! Buyers have more choices and will not look at homes that are not aggressively priced. A professional real estate agent knows the local market and is in the best position to help their clients price their homes competitively for that market.

We are professional Realtors and know the market in Mt. Pleasant. If you have questions about real estate in Mt. Pleasant, or you are looking for help buying your next home, or selling your current home, call us. If you know someone who may have questions, have them call us. Patricia can be reached on 843-425-0953. I can be reached on 843-364-9509. You can also sign-up for the most comprehensive Market Snapshot available at our website at www.MarkandPatriciaFuchs.com.

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The scene of the world is changing! How we engage people in conversations has seen tremendous change within my generation. When I started with the telephone company, switching technology was moving from Step-by-Step to Panel to Crossbar to #1 ESS, and I am sure that most reading this have no idea about what that meant in the world of telecommunications.

As significant as those changes seemed, it can’t compare with what has happened in the last 20 years. The cell phone has almost replace landlines. The internet has changed personal communications and is doing the same with marketing, advertising, sales and public relations. In real estate, almost 90% of buyers start their search online before they begin working with a real estate professional. LinkedIn, Twitter and Facebook are providing access to audiences that were difficult to reach 20 years ago. And if you could reach that audience, it was expensive and took a long time to produce results as we look at things today. While these changes have been profound and have opened new ways of PR and marketing, there is something fleeting about this digital age. Nothing tangible, just fleeting. When companies engaged in professional direct mail campaigns, they could create some degree of intimacy with their target group. I don’t think that happens online.

Patricia and I have a joint approach to marketing in which we blend high quality brochures, business cards and letters, with our online presence at www.MarkandPatriciaFuchs.com, blogs, Facebook pages, Twitter, and LinkedIn. You never know how a relationship will come about, or from where a client will develop. We use a direct mail campaign in a number of targeted areas as a compliment to our online marketing. Last night we were surprised at the reach of our direct mail campaign.

I joined Patricia and our daughter, Heather, at Neil Jordan’s Steakhouse after I attended a meeting. Neil Jordan’s was celebrating its second anniversary and the place was crowded. We were seated in the bar area at a long table with several other patrons. Somehow a conversation started with the two women on the other side of the table. Turns out, they live in one of our target markets and receive our direct mail. So Tracey DeLong, VP at Resource Financial Services, had recognized us from our mail campaign. We had never met before, but Tracey and her friend Dawn Smith felt that they knew us from our brochure and mailings. Tracey said that she kept our material because it was so well done. I suppose that could have happened on our website, or through Facebook. But our direct mail made a difference to them.

Recently, we also obtained a client as a result of our targeted direct mail. They told us that when they found themselves ready to sell their home, they thought of us right away. What sealed their decision were recommendations they received from their neighbors. The neighbors knew us from our high quality direct mail. We had top of mind recognition from our direct mail campaign.

The scene of the world is changing, but some old things still work. Patricia and I work closely with our clients to team up for success. You don’t have to wait until you are ready to buy or sell to team up with us though. We want to help you find answers to your real estate questions. No obligation. To prove it to yourself, try our FREE Market Snapshot and find out what is happening in your real estate market.

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