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Posts Tagged ‘Lead Generation’

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Creating business connections is one of the best ways to build your business. For years business owners and sales people have looked for ways to make business connections that turn into lead generators. The Rotary Club and Chamber of Commerce came into existence as a way to create business connection. Even fraternal groups offer a means for business to connect with one another to generate sales. More recently, lead generation groups have become popular. Meeting once a month or once a week, these groups are interested in sharing leads with each other to stimulate commerce.

Times are changing and the pace of business is faster than ever. People hardly have time to get to client meetings, much less Rotary Club or Chamber meetings. We are attached by cellphones and are using Social Media in ways that are changing the way business is done and introduces a new way for creating business connections. Ellen Stebbins and Glenn Sojourner are re-imagining how to use Social Media in creating business connections with The Lowcountry Business Network (LBN). LBN is an adaptation of the old business connections model using the meeting places of today, those Social Media sites on the internet, in place of the conference rooms and diners of the past.

Ellen and Glenn started LBN in September, 2010. The network is growing and developing new strategies for the benefit of its members. Once monthly gatherings serve in place of weekly meetings. These gatherings include training and social networking, so they offer a bridge between the old model and what is evolving as the new model. Rather than focus on lead generation, members are encouraged to promote their fellow member’s businesses to their own social network. A tweet, a few well placed words on Facebook, or a connection in LinkedIn can go a long way to generate interest that turns into sales.

My business is being helped through affiliation with LBN. Exposing Dunes Properties Vacation Rental on IOP and Folly Beach to a wider audience will increase the number of vacation rentals at a very small cost to Dunes Properties. It can do the same for your business. Check out their new website http://www.thelowcountrybusinessnetwork.com/idevaffiliate/index.php to get more information about memberships an getting started with LBN. You might create the business connection that will move you to a new plateau!

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A nice home in Wellesley Place.

We’ve had something of a heat wave for the last several weeks and this Saturday was right up there with the actual temperature in the mid-90’s. As part of the service we give to our listing clients, Patricia and I walk the neighborhood to personally distribute flyers promoting our listing. Neighbor’s often know someone looking for a home and may want them as neighbors. We want to take advantage of any means we can to market our listings. So at 1pm, a time that we thought would have the most people home, we started armed with our flyers (100 color flyers) and thanks to our client, a cold bottle of water.

What an interesting hour we enjoyed! Although the temperature was HOT, the people we met were warm and friendly. We were surprised at how many already knew us from our mailings to the neighborhood. Everyone complimented us on our marketing and a few thought they might know someone who would be interested in our listing. Meeting people face-to-face helps us to better serve our clients, but also helps us to get to know the neighborhood better. We enjoyed meeting the families and learning where they had moved from to be in Mt. Pleasant. There are a number of homes for sale in this neighborhood and many ways to market them. We use social media, direct mail and our telephone marketing hotline (and 800 number for our listings), but we enjoy meeting people and getting to know them. The temperature was hot and we worked up a sweat, however, what we will remember most about our trip around the neighborhood is the warm, friendly people, not the temperature.

We do the same for all of our clients. We would be pleased to show you how we ‘Team Up for Success’ with buyers and sellers. You can reach Patricia via email Patricia@MarkandPatriciaFuchs.com, or by phone at 843-425-0953. I am at Mark@MarkandPatriciaFuchs.com, or on 843-364-9509.

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