Feeds:
Posts
Comments

Posts Tagged ‘Marketing’

Image representing Twitter as depicted in Crun...

Image via CrunchBase

The scene of the world is changing! How we engage people in conversations has seen tremendous change within my generation. When I started with the telephone company, switching technology was moving from Step-by-Step to Panel to Crossbar to #1 ESS, and I am sure that most reading this have no idea about what that meant in the world of telecommunications.

As significant as those changes seemed, it can’t compare with what has happened in the last 20 years. The cell phone has almost replace landlines. The internet has changed personal communications and is doing the same with marketing, advertising, sales and public relations. In real estate, almost 90% of buyers start their search online before they begin working with a real estate professional. LinkedIn, Twitter and Facebook are providing access to audiences that were difficult to reach 20 years ago. And if you could reach that audience, it was expensive and took a long time to produce results as we look at things today. While these changes have been profound and have opened new ways of PR and marketing, there is something fleeting about this digital age. Nothing tangible, just fleeting. When companies engaged in professional direct mail campaigns, they could create some degree of intimacy with their target group. I don’t think that happens online.

Patricia and I have a joint approach to marketing in which we blend high quality brochures, business cards and letters, with our online presence at www.MarkandPatriciaFuchs.com, blogs, Facebook pages, Twitter, and LinkedIn. You never know how a relationship will come about, or from where a client will develop. We use a direct mail campaign in a number of targeted areas as a compliment to our online marketing. Last night we were surprised at the reach of our direct mail campaign.

I joined Patricia and our daughter, Heather, at Neil Jordan’s Steakhouse after I attended a meeting. Neil Jordan’s was celebrating its second anniversary and the place was crowded. We were seated in the bar area at a long table with several other patrons. Somehow a conversation started with the two women on the other side of the table. Turns out, they live in one of our target markets and receive our direct mail. So Tracey DeLong, VP at Resource Financial Services, had recognized us from our mail campaign. We had never met before, but Tracey and her friend Dawn Smith felt that they knew us from our brochure and mailings. Tracey said that she kept our material because it was so well done. I suppose that could have happened on our website, or through Facebook. But our direct mail made a difference to them.

Recently, we also obtained a client as a result of our targeted direct mail. They told us that when they found themselves ready to sell their home, they thought of us right away. What sealed their decision were recommendations they received from their neighbors. The neighbors knew us from our high quality direct mail. We had top of mind recognition from our direct mail campaign.

The scene of the world is changing, but some old things still work. Patricia and I work closely with our clients to team up for success. You don’t have to wait until you are ready to buy or sell to team up with us though. We want to help you find answers to your real estate questions. No obligation. To prove it to yourself, try our FREE Market Snapshot and find out what is happening in your real estate market.

Read Full Post »

A nice home in Wellesley Place.

We’ve had something of a heat wave for the last several weeks and this Saturday was right up there with the actual temperature in the mid-90’s. As part of the service we give to our listing clients, Patricia and I walk the neighborhood to personally distribute flyers promoting our listing. Neighbor’s often know someone looking for a home and may want them as neighbors. We want to take advantage of any means we can to market our listings. So at 1pm, a time that we thought would have the most people home, we started armed with our flyers (100 color flyers) and thanks to our client, a cold bottle of water.

What an interesting hour we enjoyed! Although the temperature was HOT, the people we met were warm and friendly. We were surprised at how many already knew us from our mailings to the neighborhood. Everyone complimented us on our marketing and a few thought they might know someone who would be interested in our listing. Meeting people face-to-face helps us to better serve our clients, but also helps us to get to know the neighborhood better. We enjoyed meeting the families and learning where they had moved from to be in Mt. Pleasant. There are a number of homes for sale in this neighborhood and many ways to market them. We use social media, direct mail and our telephone marketing hotline (and 800 number for our listings), but we enjoy meeting people and getting to know them. The temperature was hot and we worked up a sweat, however, what we will remember most about our trip around the neighborhood is the warm, friendly people, not the temperature.

We do the same for all of our clients. We would be pleased to show you how we ‘Team Up for Success’ with buyers and sellers. You can reach Patricia via email Patricia@MarkandPatriciaFuchs.com, or by phone at 843-425-0953. I am at Mark@MarkandPatriciaFuchs.com, or on 843-364-9509.

Read Full Post »